The Super Mario Bros. Movie Success Could Be Unfortunate
THE SUPER MARIO BROS. MOVIE COULD MAKE OVER A BILLION DOLLARS AT THE BOX OFFICE, AND THAT’S UNFORTUNATE
By the time tomorrow is today, The Super Mario Bros. movie will likely have pulled in $659 million dollars at the box office, just two weekends into its release. That is an astounding success that has surprised the market, as the movie has far outstripped all the competition currently showing on the big screen. It had a mere 45% drop off in returns on its second weekend from its opening. In comparison, Avengers: Endgame dropped 58.7% from its first two weekends after opening. This means that The Super Mario Bros. Movie is all too likely to make more than a billion dollars. And, well, that could be unfortunate.
SUPER MARIO BROS. COULD MAKE A BIGGER BOX OFFICE SPLASH THAN AVENGERS: ENDGAME
Why unfortunate? To keep using Avengers as a franchise to compare, just consider how many articles there have been talking about how tired we all are of super hero movies. Not all of us, to be fair, as superhero movies and shows are still selling all too well. But you get the idea. Once there is a blockbuster success in any genre, movie studios logically look to capitalize on perpetuating the success and sales with more and more. And The Super Mario Bros. Movie is all too likely to create another movie cascade of sales. But how keen is anyone to watch 3-8 more movies based on video games?
SUPER MARIO BROS. SUCCESS COULD CREATE YEARS, IF NOT DECADES, OF VIDEO GAMES AND MOVIE SYNERGY
As far as the movie industry is concerned, the answer is a lot of people. Obviously, I don’t include myself in their number. I don’t have any plans to watch the Super Mario Bros. Movie, for free or paying money at the box office. But industries like to synergize, and it would be unfortunate as far as this writer’s opinion if major video games became strategically positioned to have potential success at the box office as well. We’re talking about a possible trend of decades, not seasons.
And that would be unfortunate.